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Perspectives
What moves us.
What we are thinking about
Here, we share the ideas, observations and insights that shape our work every day.
Closing the gap (s): Top 3 AI x Human Trends for 2026
Annabelle Kemke
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16 Dec 25
AI is here — but is our work ready for it? We highlight three trends that will determine success or overburden in 2026.
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Resilient leadership in the age of AI
Annabelle Kemke
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31 Oct 25
How can leaders maintain clarity, trust, and flexibility if AI drives change faster than companies can absorb it?
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Clear KPIs as a transformation engine
Annabelle Kemke
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29 Aug 25
Why KPIs are now more than mere measures — and how they can really steer transformation.
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AI excellence in a team
Annabelle Kemke
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11 Jul 25
How AI-First Leadership connects people and machines to form a powerful superagency through targeted AI reviews and strategic roadmaps.
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AI and the skills of the future
Ricardo dos Santos Miquelino
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10 Jun 25
AI is changing everything: Between job loss and new opportunities — why our skills are the key to the future.
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Creeping change in the speed of light
Ricardo dos Santos Miquelino
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08 May 25
AI is shifting 22% of the labor market: 170 million new jobs, 92 million are lost. If you want tomorrow, you have to invest in mental strength today.
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This is how AI is establishing itself in advertising
Annabelle Kemke
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25 Apr 25
Five cases show how AI shortens production times and creates new creative freedom.
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Effects of AI on the advertising industry
Ricardo dos Santos Miquelino
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10 Apr 25
AI is fundamentally changing the advertising industry — but what does that mean for creative roles, agency fees, and the culture in marketing teams?
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Man or machine?
Annabelle Kemke
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27 Feb 25
What does human digitality mean? How can you achieve a balance between technology and humanity without losing control?
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How can we make the leap forward in AI?
Ricardo dos Santos Miquelino
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05 Feb 25
What is slowing down companies when using AI — and how can gaps in know-how and internal resistance be overcome?
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Great innovations and great expectations
Jutta dos Santos Miquelino
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30 Jan 25
A look back from Carolyn Manion about her internship at... and dos Santos in 2018.
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The trend towards humanity - What can we expect in 2025?
Ricardo dos Santos Miquelino
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29 Nov 24
How do we keep people in focus while AI and technological innovations shape our working world?
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hM© - AI as the key to transformation
Ricardo dos Santos Miquelino
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23 Aug 24
How HM© increases companies' ability to transform by integrating artificial intelligence into innovation processes.
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HM© Intelligence Design
Ricardo dos Santos Miquelino
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04 Aug 24
The introduction of HMIntelligence Design, our extension of Collective Intelligence Design, which combines AI with human creativity.
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Business Plan Phase 2025
Ricardo dos Santos Miquelino
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05 Jul 24
Proactive planning in the midst of the “omnicrisis” and using transformation trends for innovation and growth in 2025.
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The top 7 challenges of agile transformation
Jutta dos Santos Miquelino
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27 Feb 24
How do you overcome typical hurdles of agile transformation — and what influence does choosing the right method have on success?
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DB Fernverkehr & and dos Santos win BOLD Award
Jutta dos Santos Miquelino
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26 Jan 24
What are the concepts behind the BOLD Award for “Boldest Future of Work”, which... and dos Santos won together with DB Fernverkehr?
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Unleash the potential of our teams with Collective Intelligence Design
Ricardo dos Santos Miquelino
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22 Jan 24
How Collective Intelligence Design helps us to unleash the full potential of teams and effectively translate ideas into implementation.
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An outlook on transformation in 2024
Ricardo dos Santos Miquelino
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21 Dec 23
What trends and changes can we expect in these times of change and transformation in the corporate landscape in 2024?
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2023 in review: 5 key principles
Ricardo dos Santos Miquelino
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21 Dec 23
What can we learn from an eventful year 2023? What are the most important foundations for transforming companies?
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The ideal workplace
Ricardo dos Santos Miquelino
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14 Dec 23
How can companies design workplaces that increase wellbeing, increase motivation and promote a culture of productivity?
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Are apps worth it?
Ricardo dos Santos Miquelino
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14 Dec 23
Is it even worth developing apps anymore? What options do native apps offer? And what alternatives can responsive websites offer?
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The currency of the modern age: The true value of data
Ricardo dos Santos Miquelino
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14 Dec 23
What is the value of our available or accessible data, and how can that data generate revenue and improve our business strategies?
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In times of “hyper change”
Ricardo dos Santos Miquelino
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26 May 23
How can you achieve sustainable success in a future with Covid-19 — and why is this crisis a unique opportunity for transformation?
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How to become a superforecaster
Ricardo dos Santos Miquelino
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19 May 23
How do we learn to master the art and science of forecasting — and develop a common language for superforecasting?
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The future of smart...
Ricardo dos Santos Miquelino
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13 Apr 23
How is learning influenced by AI and what significance does asking good questions have for our future learning methods?
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Always faster into the future
Jutta dos Santos Miquelino
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15 Aug 21
What course must beauty brands set now — and why is focusing on the essentials crucial?
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Generation Alpha is changing learning
Jutta dos Santos Miquelino
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01 Aug 21
Why is knowledge losing power with Generation Alpha — and how will this new generation learn and change the world?
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The driver's cab of locomotives of the future
Steffen Renisch
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01 Aug 21
What does the leadership room of the future look like — and what developments will shape it in 20 or 30 years?
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