Asslar 2035 Vision
Business Transformation Case
"How can we develop a joint vision for the future of PfeifferVacuum's role after integration into the Busch Group by 2035?"
Workbench Spark
We have developed a new vision and positioning for PfeifferVacuum in Asslar to define the future role within the Busch Group. Through extensive in-depth interviews with executives, a detailed analysis and a collaborative consolidation of findings with the entire Pfeiffer board and Busch management, we were able to identify the central areas of conflict: from technological self-image and high customer demands to uncertainties regarding identity, decision-making structures and organizational orientation. On this basis, we have developed a clear vision of the future 2035, an operational issue and initial management principles that provide guidance for performance, cooperation and assumption of responsibility. A vision of the future with clear implications for leadership, communication and implementation.
The collaboration on this project was an important step for us in the development of the Asslar site. It was particularly valuable that we succeeded in creating a common space of thought and developing a shared understanding of Asslar's positioning. It should be emphasized that the Group and the location have worked together on these fundamental issues for the first time in this form. This not only provided clarity in terms of content, but also provided an important cultural impetus that sustainably supports the further development of the location. The collaboration was characterized by strategic depth, a high level of professionalism and a good sense of combining organizational reality and cultural change.
