ZEISS Additive Manufacturing

Business Transformation Case

Go-to-market strategy

FRAGE

“What is the perfect go-to-market strategy and the right offering for our new additive manufacturing solutions?”

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Lösung

Workbench Lab

We have redefined ZEISS AM's go-to-market strategy to position its strong brand name in the context of new technological measurement solutions in additive manufacturing (AM). Through extensive product and market research, regular customer feedback, active expert interviews with users and in-depth competitive analyses, we have defined RTBs, key elements and initiatives, as well as sales personas.

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You've helped us a lot during the various phases of the project. I really like the whole concept of questioning our strategic position, our vision, our mission, the formulation and the basis for communicating what we actually do.

Claus Hermannstaedter

Head of Additive Manufacturing Technology Department