ZEISS Additive Manufacturing
Business Transformation Case
"What is the perfect go-to-market strategy and the right offering for our new additive manufacturing solutions?"
Workbench Lab
We redefined ZEISS AM’s go-to-market strategy to position its strong brand name in the context of new technological measurement solutions in the field of additive manufacturing (AM). Through extensive product and market research, regular customer feedback, active expert interviews with users, and in-depth competitive analyses, we defined RTBs, key elements and initiatives, as well as sales personas.
You've been a great help to us throughout the various phases of the project. I think the whole concept—our strategic position, our vision, our mission, and the way we've framed and laid the groundwork for communicating what we actually do—is really excellent.
