GCC Executive Edition | 19 August 2026

From Operations to Experience

Building scalable service systems for mobility, tourism and national transformation

The next Workbench Meeting explores how service quality can move beyond operational performance and become a strategic capability for organisations operating at national scale. Together, we will discuss how mobility, tourism, infrastructure, hospitality and citizen-facing services can translate ambition into reliable, human-centered experiences across thousands of touchpoints.

REQUEST TO JOIN

Next session at a glance

A compact overview of the upcoming GCC Executive Edition.

Invitation-only executive roundtable

Small group of selected GCC leaders

Wednesday, 19 August 2026

3-hour interactive session

Virtual format

No participation fee

Off the record and confidential

Why this conversation matters now

Across the GCC, service is becoming a defining layer of national transformation. New mobility systems, tourism destinations, infrastructure projects and public-facing services need to perform not only as operations, but as trusted experiences. This Workbench Meeting creates space to compare perspectives, sharpen assumptions and explore what scalable service excellence requires at leadership level.

Service at Scale

How service quality can remain consistent across many teams, locations and customer moments?

Operations to Experience

How operational excellence, hospitality, leadership and culture translate into human-centered experiences?

National Transformation

How service systems support tourism, mobility, infrastructure and citizen-facing transformation agendas?

Strategic impulse

Alexander Thies

International senior executive in service, hospitality, enterprise transformation and operational excellence.

Alexander brings extensive leadership experience across retail, airline and rail operations. At Deutsche Bahn, he led onboard service and gastronomy in long-distance transport with around 9,000 employees and played a key role in shaping service-oriented operating models.

His perspective connects strategic clarity with execution capability, service quality, efficiency and scalability in complex organisations.

Questions we want to explore together

How service systems scale without losing the human experience?
How operational excellence becomes a driver of trust and transformation?
What mobility, hospitality, tourism and infrastructure can learn from each other?
How leaders translate ambition into reliable experiences across many teams and touchpoints?

The conversation

Service as strategic infrastructure

From service quality to system capability

The focus is not service as a single function, but the leadership system behind consistent, trusted and human-centered delivery.

From operations to experience
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We will explore how operating models, culture and decision-making shape the experience people actually receive.

From ambition to execution
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The GCC context adds scale, speed and national relevance: tourism, mobility, infrastructure and public-facing transformation must work together.

Request to join

Interested in participating?

Participation is limited to a small group of carefully selected leaders to ensure a focused, confidential and high-quality exchange.

Please use the request-to-join form to express your interest. We will review each request individually and confirm participation based on the final composition of the group.