Metrology Platform
Business Transformation Case
“How do we find the right balance to enter a new market in the lower price segment combined with protecting GOM/Zeiss's heritage as high-performance quality brands in measurement technology?”
Workbench Lab
In our Innovation Lab for GOM and ZEISS, based on comprehensive market research, we have taken the approach of developing a central platform that serves as a central point for all 3D scanning & metrology needs below the industrial level.
Thanks to its clear structure and the combined expertise and experience of GOM and Zeiss, it should become the point of contact for all aspects of 3D scanning. The core of the platform is to provide easy access to relevant and tailored information in a complex area.
Watch it here #handsonmetrology
We brought ... and dos Santos on board as a sparring partner for strategy development to open up a new market segment. This included evaluating new digital sales channels on a global level during a post-merge integration process. ... and dos Santos supported coordination with various stakeholders and evaluated approaches for merging the two brands.
The approach of ... and dos Santos convinced us. Partners, sales partners and colleagues, including management, were involved in the process, and well-founded research formed a basis for conceptual and strategic work. The collaboration not only brought to light a new, sustainable concept. There was also a lot of good energy among the participants, who developed a lot of impetus for implementation. The result generated excellent feedback from our customers and partners and provided new impetus for our market communication.
