Metrology Platform
Business Transformation Case
"How do we strike the right balance between entering a new market in the lower price segment and preserving the legacy of GOM/Zeiss as high-performance, quality brands in metrology?"
Workbench Lab
In our Innovation Lab for GOM and ZEISS, based on comprehensive market research, we have pursued the goal of developing a central platform that serves as a one-stop shop for all 3D scanning and metrology needs below the industrial level.
Thanks to its clear structure and the combined expertise and experience of GOM and ZEISS, it is intended to become the go-to resource for all matters related to 3D scanning.
The platform’s core purpose is to provide easy access to relevant and tailored information in a complex field. Check it out here #handsonmetrology
We brought … and dos Santos on board as a strategic partner to help develop a strategy for entering a new market segment. This included evaluating new digital distribution channels on a global scale during a post-merger integration process. … and dos Santos facilitated coordination with various stakeholders and evaluated approaches for merging the two brands.
We were impressed by … and dos Santos’ approach. Partners, sales representatives, and colleagues—including senior management—were involved in the process, and thorough research laid the groundwork for the conceptual and strategic work. The collaboration not only yielded a new, viable concept; it also generated a great deal of positive energy among the participants, who developed significant momentum for its implementation. The result has been very well received by our customers and partners and has provided new impetus for our market communications.
