Open Design FMCG
Business Transformation Case
“How can we democratize and digitize our products to increase interactions with consumers and how can we create blueprints for this product use in order to be successful in the future?”
Workbench Spark
We designed a process to involve the Unilever Foods & Ice Cream management team in a mind-expanding session with Ronen Kadushin (inventor of Open Design, top 10 designer from Israel, former professor at UDK,...) about the opportunities, risks and future of open design for companies. At the end of the meeting, a vision for open design at Unilever and initial concepts were created.
Through the exchange of thoughts and ideas with... and dos Santos experts, e.g. with product designer Ronen Kadushin, I was inspired to see and redesign future customer needs from a completely new perspective.
