Open Design FMCG
Business Transformation Case
"How can we democratize and digitize our products to increase consumer engagement, and how can we create blueprints for how these products are used to ensure our future success?"
Workbench Spark
We organized a one-day workshop to engage the leadership team at Unilever Foods & Ice Cream in a mind-expanding session with Ronen Kadushin (inventor of Open Design, one of Israel’s top 10 designers, former professor at the UDK, …) on the opportunities, risks, and future of Open Design for businesses. At the end of the meeting, a vision for Open Design at Unilever and initial concepts were developed.
Through the exchange of thoughts and ideas with the ... and dos Santos experts—such as product designer Ronen Kadushin—I was inspired to view and redesign future customer needs from a completely new perspective.
