Future of Beauty
Business Transformation Case
“How do we identify future trends and set the right focus and priorities for our management team to expand our global business? ”
Workbench Spark
At the International Strategy Summit, the Sales & Marketing team wanted to present and coordinate how the brand should grow worldwide over the next 3 years. ... and dos Santos carried out comprehensive trend research on the four core topics of international growth, multichannel, customer centricity and innovation and, based on the results, implemented inspiring keynote speeches with very effective team sessions.
... and dos Santos significantly organized the International Strategy Summit in 2021 for the Babor brand, partly moderated it and enriched it with relevant trend presentations. This annual internal management format for marketing and sales focuses on strategic future topics for brand and product range development, omnichannel, internationalization and sustainability. Thanks to their international insights and strategic visionary vision, they made valuable contributions to the lasting success of the event in various keynote speeches.
