Future of Beauty
Business Transformation Case
"How do we identify future trends and set the right priorities and focus areas for our leadership team to expand our global business?"
Workbench Spark
At the international Strategy Summit, the Sales & Marketing Team wanted to present and coordinate how the brand should grow globally over the next three years. ... and dos Santos conducted comprehensive trend research on the four core topics of international growth, multichannel, customer-centricity, and innovation, and, based on the results, delivered inspiring keynote presentations followed by highly productive team sessions.
... and dos Santos played a key role in organizing the 2021 International Strategy Summit for the Babor brand, moderating parts of the event and enriching it with presentations on relevant trends. This annual internal executive forum for marketing and sales focuses on strategic future topics related to brand and product line development, omnichannel strategies, internationalization, and sustainability. Thanks to her international insights and strategic, visionary foresight, ... and dos Santos made valuable contributions to the event’s sustained success through a series of keynote presentations.
