Digital News 3.0
Business Transformation Case
“What does the future of news websites look like? How can we promote relevance and engagement among our future, very heterogeneous target groups? ”
Workbench Lab
We have provided a blueprint for future digital news platforms. We have analyzed the global market for digital news and developed the pioneering principles and insights. The result of our work was a strategic framework, three product prototypes (concepts and design), a marketing strategy and a recruitment strategy.
It was important for me to use fresh resources to generate ideas and develop strategies. Right from the start, I was particularly impressed by their innovative agency model - the way they reflect the creative processes in today's society and create collective intelligence. In particular, the interplay of diverse expertise from a wide range of creative and strategic areas has helped us to define stronger insights and clearer success criteria for our project, from which ... and dos Santos has formed convincing product concepts. The think tank has created an interesting way of making even better use of creative services in marketing and communication in the future.
