Digital News 3.0
Business Transformation Case
“What does the future hold for news websites? How can we boost relevance and engagement among our future, highly diverse audiences?”
Workbench Lab
We have provided a blueprint for future digital news platforms. We analyzed the global market for digital news and identified key principles and insights. The result of our work was a strategic framework, three product prototypes (concepts and designs), a marketing strategy, and a recruitment strategy.
For me, it was important to tap into fresh resources for idea generation and strategy development. Right from the start, I was particularly impressed by their innovative agency model—the way it reflects the creative processes in today’s society and fosters collective intelligence. It was precisely the interplay of diverse expertise from a wide range of creative and strategic fields that helped us define stronger insights and clearer success criteria for our project, from which ... and dos Santos shaped compelling product concepts. The agency has pioneered an interesting approach here for how creative services in marketing and communication can be leveraged even more effectively in the future.
