Brand Architecture
Business Transformation Case
“How can we go to the next level the strategic direction of our Initiate a company? ”
Analysis of the market (category), target group motivation and needs, detailed consideration of direct and indirect competition as well as cultural trends in order to develop the business change imperative and, derived from this, with companies/brands — vision and mission, including the values and principles for employee cooperation.
This resulted in the development of the brand architecture (strategic basis for the orientation of the company as a whole — from product development to communication) and the Bulls Eye for daily use in departments.
The work has decisively helped us to talk about Alphin internally and externally — whether with applicants, employees, our customers and our current or future investors.
