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More information“What is the perfect go-to-market strategy and product offering for our new additive manufacturing solutions?“
We redefined the ZEISS AM go-to-market strategy to reposition this household name in the context of new technological measuring solution in the field of additive manufacturing (AM). Through extensive product and market research, regular client feedback sessions, active expert user interviews, and in-depth competitor analyses, we established RTBs, key elements, & sales personas for the brand, thus enabling ZEISS to transform its essential values into a distinctive new offering that builds on the company’s stellar reputation in a new market.
You helped us a lot over the stages of the project, the different phases. The whole setup, I think is a really good one, to challenge our strategic position, our vision, our mission, the formulation, the basis for communication of the essence of what we're actually doing. And a huge benefit in my view, was also coming from the interaction and the discussions with the team of creators.
You helped us a lot over the stages of the project, the different phases. The whole setup, I think is a really good one, to challenge our strategic position, our vision, our mission, the formulation, the basis for communication of the essence of what we're actually doing. And a huge benefit in my view, was also coming from the interaction and the discussions with the team of creators.
