Metrology Platform

Business Transformation Case

GOM Strategy & UX

Metrology Platform

Business Transformation Case

GOM Strategy & UX
Question

“Which is the right balance between entering a new lower price segment market and protecting the GOM/Zeiss-heritage as top performer brands in metrology?“

Solution

Workbench Lab

Creating a common platform that serves as a central point for all 3D scanning & metrology needs.

In our Innovation Lab for GOM and ZEISS, based on a comprehensive market research, we have taken the approach to develop a central platform that serves as a central point for all 3D Scanning & Metrology needs below industrial level.
Due to its clear structure as well as the combined competence and experience of GOM and Zeiss it aims to  become the home of all 3D scanning needs. Core to the platform is to provide easy access to relevant and customised information in a complex field. Check it out here #handsonmetrology

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Dirk Behring
CCO, Head of Sales & Marketing

We brought ... and dos Santos on board as a sparring partner for strategy development to open up a new market segment. This included evaluating new digital distribution channels on a global level during a post-merge integration process. ... and dos Santos supported the coordination with various stakeholders and evaluated approaches for the merger of the two brands.

The approach of ... and dos Santos convinced us. Partners, distributors and colleagues including management were involved in the process, and in-depth research formed a foundation for the conceptual and strategic work. The collaboration not only brought a new, sustainable concept to light. It also generated a lot of good energy among the participants, who developed a lot of thrust for implementation. The result generated a very good response from our customers and partners and gave new impetus to our market communication.

Dirk Behring
CCO, Head of Sales & Marketing

We brought ... and dos Santos on board as a sparring partner for strategy development to open up a new market segment. This included evaluating new digital distribution channels on a global level during a post-merge integration process. ... and dos Santos supported the coordination with various stakeholders and evaluated approaches for the merger of the two brands.

The approach of ... and dos Santos convinced us. Partners, distributors and colleagues including management were involved in the process, and in-depth research formed a foundation for the conceptual and strategic work. The collaboration not only brought a new, sustainable concept to light. It also generated a lot of good energy among the participants, who developed a lot of thrust for implementation. The result generated a very good response from our customers and partners and gave new impetus to our market communication.

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