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Looking for some inspiration?
Check out the newly released book
by our Co-CEO Jutta dos Santos Miquelino
More informationby our Co-CEO Jutta dos Santos Miquelino
“How do we find our larger cultural purpose to become a more relevant brand for the skin care market?“
In our innovation lab for L’Oréal we brought the client and their creative agency together with exciting thought leaders form the fields of fashion, art, startup, product design and retail innovation to find the core essence of the brand. We translated it into a clear cultural message resonating in prospective and current clients. The concept is based on re-taking the own brand belief in every step of the communication, and every micro moment involving the skin care products from L’Oréal and create a new experience architecture from brand to product, IOT, sensorik, media, pos, mobile and web.
I specifically chose and dos Santos for a rather strategic meta-question „How to gain cultural relevance with my brand“ … we were lacking a clear mission and POV as a brand. I think the most unique part of adS is their setup – the very lean core-team but a highly-competent huge collective of creators that allows to put various perspectives on a meta-question in order to really think outside the box and push the boundaries. Apart from that I felt that the process is very collaborative (workshop-style) and for me the biggest contribution of adS was to push me to think, rethink and reflect about my brand. Concrete results were a clear brand mission. In addition the project initiated several sub-projects to make the brand mission come to life and improve brand experience. General management was impressed by the presentation, especially the strategic framework.
I specifically chose and dos Santos for a rather strategic meta-question „How to gain cultural relevance with my brand“ … we were lacking a clear mission and POV as a brand. I think the most unique part of adS is their setup – the very lean core-team but a highly-competent huge collective of creators that allows to put various perspectives on a meta-question in order to really think outside the box and push the boundaries. Apart from that I felt that the process is very collaborative (workshop-style) and for me the biggest contribution of adS was to push me to think, rethink and reflect about my brand. Concrete results were a clear brand mission. In addition the project initiated several sub-projects to make the brand mission come to life and improve brand experience. General management was impressed by the presentation, especially the strategic framework.
