Digital News 3.0

Business Transformation Case

Brand- and product-strategy and a new digital newsroom

Digital News 3.0

Business Transformation Case

Brand- and product-strategy and a new digital newsroom
Question

“What will future news websites look like? How can we drive relevance and engagement among our different target groups?“

Solution

Workbench Lab

We created a blueprint for future digital news by analysing the global digital news market and defining principles and core insights for future websites. We developed a strategic framework and three prototypes (concepts and design) for Axel Springer - one of the largest digital publishing houses in Europe, with numerous multimedia news brands.

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Pit Gottschalk
Managing Director

Over the last months … and dos Santos supported us developing a new digital product. To me it was important to use a fresh resource for both generating ideas and developing the strategy. From the outset I was impressed by their innovative agency model: The way in which their creative process mirrors how creativity exists in our society today and creates a collective intelligence. In particular the interplay between multifaceted expertise from across the creative and strategic spectrum helped us reaching stronger insights and clearer success-criteria, from which … and dos Santos formed an outstanding product concept. The agency has carved out an interesting path to a more effective use of creative services in the fields of marketing and communication.

Pit Gottschalk
Managing Director

Over the last months … and dos Santos supported us developing a new digital product. To me it was important to use a fresh resource for both generating ideas and developing the strategy. From the outset I was impressed by their innovative agency model: The way in which their creative process mirrors how creativity exists in our society today and creates a collective intelligence. In particular the interplay between multifaceted expertise from across the creative and strategic spectrum helped us reaching stronger insights and clearer success-criteria, from which … and dos Santos formed an outstanding product concept. The agency has carved out an interesting path to a more effective use of creative services in the fields of marketing and communication.

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