Positioning, rebranding, vision and mission, values and principles for internal cooperation

Analysis of the market (category), the target groups motivation and needs, in-depth consideration of the direct and indirect competition as well as the cultural trends to develop the business change imperative and derived from it with corporate / brand - vision as well as mission including the values and principles for the cooperation of employees. Derived from this was the development of the brand architecture (strategic basis for the alignment of the company as a whole - from product development to communication) and the Bulls Eye for the daily application in the departments.