Design Excellence

Business Transformation Case

A New World of Design
Question

"How can we improve the quality of our design across our entire product portfolio, be more productive, and deliver strong, effective designs?"

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Solution

Workbench Lab

We have developed a new design process and new tools, and we have designed a new framework for qualitative and quantitative research, a briefing toolkit, and a one-day training module.

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The strengths of ... and dos Santos lie in their focus on developing profound insights and powerful ideas, and on fostering nonlinear thinking through the implementation of a high-quality and highly customized project team. For our “Design to Win Strategy,” ... and dos Santos assembled a tailor-made collective of creatives, strategists, and experts that was precisely tailored to our specific needs. This gave us access to market-leading experts who were able to advise and support us throughout our project.

Till Schütte
EU Director CM, P&P Prod. & Marketing Technology, The Coca-Cola Company
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