Katrin J. Yuan

... is an award-winning executive with deep expertise in B2C Go-to-Market strategy and enterprise transformation for technology leaders serving sophisticated consumer markets. She has led multi-million product launches and managed 12–18-month premium sales cycles (investment ranges €0.5–1.5M), covering the full spectrum of the customer journey—from market research and positioning to channel strategies and lifecycle management. As CEO of Swiss Future Institute AG, Chair of the AI Future Council, five-time Board Member for AI initiatives, and speaker with ~60,000 followers, she brings together cutting-edge technology leadership and practical market execution. Fluent in six languages, she navigates international expansion with strong cultural insight and regulatory awareness, making her especially valuable for companies launching AI-enabled premium consumer products where trust, usability, and value determine long-term success.