Change and Business Culture

Jutta dos Santos Miquelino

Change and Business Culture

Jutta dos Santos Miquelino

... is a visionary and innovative strategist and partner at ... and dos Santos. With over 25 years of experience in leadership, corporate culture, and consulting, she develops transformative, people-centered solutions. She combines digital innovation with human values to foster creativity, happiness, diversity, and personal growth in the workplace. Jutta's professional journey began at P&G Prestige Beauté, where she developed and launched iconic brands such as HUGO and BOSS woman. Later, she led a team at Storck, responsible for over 100 staff members, advancing digitization and cultural changes. At SONY, she restructured the operational business, promoted transformation as a culture coach, and achieved top performances in Europe as a member of the Executive Team. She is a member of the Berlin Chamber of Commerce Parliament.

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