Adina Popescu

... is an expert in digital and immersive technologies, an entrepreneur and is at the forefront when it comes to using technology for sustainable solutions through the combination of VR, machine learning and distributed technology.
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She has supported Apple's in-house agency Media Arts Lab in Los Angeles on virtual reality and viral storytelling and McKinsey on VR and team management, as well as with the integration of augmented reality features for the dating app HAPPN.
She worked as a personal advisor to Peter Seligmann, chairman of Conservation International (CI), to develop new forms of engagement through immersive and viral storytelling — leading to Conservation International's VR experience Valens Reef @ Chris Milk's company WITHIN.

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Adina has a deep-rooted interest in conservation and was the curator of the “Parley for the Oceans” conference, which was organized on behalf of Pharrell Williams and Bionic Yarn and aimed at finding biomimetic solutions for industrial production.