Katrin J. Yuan
Strategy, Innovation & Business Development
... is a multi-award winning executive with a focus on B2C go-to-market strategies and corporate transformation for technology providers in demanding consumer markets. She has extensive experience in managing multi-million product launches and 12-18-month premium sales cycles (typically €0.5—1.5 million investment decisions). Their approach covers the entire customer journey — from market research, positioning and channel strategy to lifecycle management. As CEO of Swiss Future Institute AG, chairwoman of the AI Future Council, board member in five AI initiatives and speaker with around 60,000 followers, she combines technology excellence with practical market launch expertise. Fluent in six languages, she successfully guides companies through international expansions, particularly in the area of AI-supported premium products, where trust, user experience and sustainable added value are decisive for success.
