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Question …

“How can we drive engagement and excitement for a commodity like telecoms in a highly competitive category such as prepaid?“  – OTELO

Solution …

OtelO Innovation Lab – Brand- and product-strategy, a concept for a new digital newsroom

We redefined the insights and motivations for the prepaid category and used these as the foundation of a new brand-, product- and sales-strategy by setting up an customized innovation lab for OtelO.