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Loreal Loreal
Loreal Loreal
Loreal Loreal


Question …

“How do we find our larger cultural purpose to become a more relevant brand for the skin care market?“ – L’Oréal Paris, Germany

Solution …

L’Oréal Innovation Lab – Defining a new brand intention and communication tool kit

In our innovation lab for L’Oréal we brought the client and their creative agency together with exciting thought leaders form the fields of fashion, art, startup, product design and retail innovation to find the core essence of the brand. We translated it into a clear cultural message resonating in prospective and current clients. The concept is based on re-taking the own brand belief in every step of the communication, and every micro moment involving the skin care products from L’Oréal and create a new experience architecture from brand to product, IOT, sensorik, media, pos, mobile and web.