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digital news 3.0

Question …

“How will future news websites look like? How can we drive relevance and engagement among our different target groups?“ – Axel Springer

Solution …

Brand- and product-strategy, a concept for a new digital newsroom

We created a blueprint for future digital news by analysing the global digital news market and defining principles and core insights for future websites. We developed a strategic framework and three prototypes (concepts and design) for Axel Springer – one of the largest digital publishing houses in Europe, with numerous multimedia news brands.