ZIEGERT Financial Services
Development of the new brand and communication strategy and execution of the campaign idea “Meine Miete gehört mir” for the financing department of the Ziegert Bank- und Immobilienconsulting GmbH.
„We wanted to move away from the industry typical presentation of property owners and the prejudice that you have to sacrifice if you want to buy a house. … and dos Santos has not only created a new, inspiring world for the creative middle class. They have taken property acquisition to a higher level by connecting it to the deep motivation of the target group for a self-determined life, too.”, says Dorothea Metasch, Head of Marketing & Research at Ziegert.
Concept and Creative Lead: Ricardo dos Santos Miquelino
Strategy: Carola Ast
Art: Yurj Zini
Copy: Ingo Klein
Production: Gonca Reitz
Photographer: Dan Zoubek
Stylist: Sandra Furth
Post Production: PX1 Berlin
Client: Ziegert Bank- und Immobilienconsulting GmbH