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Vodafone and Makers …
posted on March 11th, 2015 | in projects

Vodafone and Makers …

Maker’s world principles can be applied on many different marketing areas such as market research, product development and brand experience. Staying truth to Vodafone’s slogan „Was immer Du vorhast“ … and dos Santos together with Ronen Kadushin developed a number of platforms where users could experience and interact with latest technology tools for Europe’s biggest consumer electronics fair – IFA. Based on the core idea „Create, Discover, Experience“ visitors were allowed e.g. to watch as their selfies were transformed into art pieces by a revolutionary vertical plotter, record their voices and have their message 3D printed as a soundwave or flower or learn how to grow vegetables in a kitchen cupboard.

 

“We lead a constructive dialogue with our consumers around digital world’s latest innovations. Many visitors were surprised to acknowledge how, many of the showcased projects are easily replicable with a smartphone or a tablet and a simple chip which comes for the same price of a pizza.”

Guido Weber, Head of Sales Promotions and Events of Vodafone Deutschland.

 

“It’s a positive proof that in today’s world more and more new ideas and strong approaches for marketing and communications can be found outside the traditional boundaries of the business world and realized successfully.”

Ricardo dos Santos Miquelino, founder and CEO of … and dos Santos.

 

CREDITS

Client: Vodafone GmbH – Guido Weber (Head of Sales Promotions and Events), 
Lilli Thomae (Marketing Communications Manager)

Strategy & Concept: Ricardo dos Santos Miquelino

Creative Direction & Curator: 
Ronen Kadushin

Project Management: Paul Niebur

 

Producing Partner

5 min Selfie: Carlo Ratti Associati & Pietro Leoni

Voice to 3D und Workshops: FabLab Berlin, Wolf Jeschonnek

Wearable Clothing: Trafopop Berlin, Thomas Gnahm

Inhouse Gardening: Micro Experimental Gardening, Carlo D’Alesio

Weitere Partner: igo3D, MaKey MaKey

 

5 minutes selfie

5 minutes selfie – vertical plotter executed by Carlo Ratti Associati

Vodaflower and Vodacrest

Voice to 3D und Workshops: FabLab Berlin, Wolf Jeschonnek

LED Twitter Jacket executed by Trafo Pop

Wearable Clothing: Trafopop Berlin, Thomas Gnahm

Inhouse Gardening

Inhouse Gardening: Micro Experimental Gardening, Carlo D’Alesio

MaKey MaKey workshop with FabLab Berlin

“Build your own musical instruments” – MaKey MaKey workshop by FabLab Berlin

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