Vodafone and Makers …
Maker’s world principles can be applied on many different marketing areas such as market research, product development and brand experience. Staying truth to Vodafone’s slogan „Was immer Du vorhast“ … and dos Santos together with Ronen Kadushin developed a number of platforms where users could experience and interact with latest technology tools for Europe’s biggest consumer electronics fair – IFA. Based on the core idea „Create, Discover, Experience“ visitors were allowed e.g. to watch as their selfies were transformed into art pieces by a revolutionary vertical plotter, record their voices and have their message 3D printed as a soundwave or flower or learn how to grow vegetables in a kitchen cupboard.
“We lead a constructive dialogue with our consumers around digital world’s latest innovations. Many visitors were surprised to acknowledge how, many of the showcased projects are easily replicable with a smartphone or a tablet and a simple chip which comes for the same price of a pizza.”
Guido Weber, Head of Sales Promotions and Events of Vodafone Deutschland.
“It’s a positive proof that in today’s world more and more new ideas and strong approaches for marketing and communications can be found outside the traditional boundaries of the business world and realized successfully.”
Ricardo dos Santos Miquelino, founder and CEO of … and dos Santos.
Client: Vodafone GmbH – Guido Weber (Head of Sales Promotions and Events), Lilli Thomae (Marketing Communications Manager)
Strategy & Concept: Ricardo dos Santos Miquelino
Creative Direction & Curator: Ronen Kadushin
Project Management: Paul Niebur
5 min Selfie: Carlo Ratti Associati & Pietro Leoni
Voice to 3D und Workshops: FabLab Berlin, Wolf Jeschonnek
Wearable Clothing: Trafopop Berlin, Thomas Gnahm
Inhouse Gardening: Micro Experimental Gardening, Carlo D’Alesio
Weitere Partner: igo3D, MaKey MaKey