… is a research expert, strategist and a cross-field runner in design, web and advertising.
He has been exploring the youth market in Asia from 2001. Besides others he set up the Asian headquarters of insight agency Instant Grass in Tokyo. Ever since his passion has been to create strong connections with international clients and to translate the conversion of knowledge and observation into market intelligence and strategy.
Based on his background as an artist and event producer he furthermore established a deep network of people in the international music industry and the creative underground linking this to fashion, design and lifestyle.
2009 he moved base to Berlin, where he is applying his know-how in the fast-shifting Asian marketing business for German and European projects. Among others he has been the marketing director of DMY Berlin and followed his passion for music as partner of the tech startup iCrates bridging the dynamics of a fast-moving digital landscape and analog “real” values.
Clients selection: O2, Estee Lauder Group, Vidal Sassoon, MINI, Beck’s, Heineken, Clean Tech World, Onitsuka Tiger, P&G, E3G