Carola Ast

… is a creative planner and brand communication expert.
Her approach to brand planning is the human heart. Her skill lies in distilling the strategy down to a crystal clear, iconic brand idea.

She passionately believes that all successful brand strategies resonate with a deeply felt human truth driving consumer behaviour: A shared belief that unites people in their wish for a happier life. Brands that understand to deliver to that human truth can become real companions for the consumers.

For her, successful brand planning must go beyond mere brand benefits and consider the brand’s relevance in people’s wish for creating a better life (products, services, creative tools …).

Carola has worked for big international agencies in London and Berlin. Her client list includes brands like Coca-Cola, MINI, adidas, Reebok, Braun, Sony Play Station, Nivea, Coty Cosmetics, Unilever Van den Bergh Foods, Masterfoods,
Pernod Ricard and social/cultural brands like Greenpeace, BMW Guggenheim Lab and ONE.