“What is the right experience to stage our brand purpose and to engage with target groups on different high tech events?”
We used one of the most impressive wearable technologies, EEGs (brainpower tracking devices), by engaging people into an exciting brain game. We trained the strength of their individual thoughts to levitate objects and compare their brain power with each other (TEDx, DEMEXCO, university tour, …).
Concept and Creative Lead: Ricardo dos Santos Miquelino
Idea and Curation: Ronen Kadushin
Project Management: Andrea Wachtveitl
Executing Partner: Intolight, Dresden
Client: Accenture, Germany