The „Mind pulse“ installation engages people via an exciting IOT experience. Leveraging on latest generation EEGs (Electroencephalography tracking devices), two players played against each others’ brain power. Basic concept is as old as fairs: two players challenge each other at the high striker. Only difference that the ball, or disk in this case, was moved by brain power instead of the classic sledgehammer. Brain strength over physical strength, mind over body.
The installation was built in occasion of the DMEXCO 2015 fair in Köln, the leading international expo for digital business and is used on events such as TEDx and a 90 days university tour throughout Germany, Austria, and Switzerland.
Concept and Creative Lead: Ricardo dos Santos Miquelino
Idea and Curation: Ronen Kadushin
Project Management: Andrea Wachtveitl
Executing Partner: Intolight, Dresden
Client: Accenture, Germany
Lead Agency: CoPiDUS, Düsseldorf