… is a passionate copywriter, creative director and author. He believes in the power of insights in order to create a personal and authentic bond between reader and brand. His approach pivots around the substantial idea first, which then defines the appropriate media, and not vice versa. Ingo’s experience spans over twenty years and his collaborations feature brands such as Glaxo Smith Kline, Ferrero, O2, T-Mobile/T-Com/Telekom, Kurds, E.ON, Nestlé, IGLO, Procter & Gamble, thyssenkrupp, Cofresco, Denon, NFL Europe, Nissin Foods, Danone Waters, MGM, Universal Music, Deichmann, Karstadt.
He freelanced for agencies such as GREY Europe, Thjnk Düsseldorf, Heye, Partner, EURO RSCG, Hakuhodo and his advertising work has been repeatedly awarded, at the New York Festival, Cresta Awards or the Effie amongst others. Alongside his advertising career he would regularly peek over to the TV and Entertainment industry. From brief but exciting time at Fox TV in Los Angeles to writing for the German Harald Schmidt Show and other major TV formats.