… is an independent designer, illustrator, writer and creative director. For the last 19 years he has held leading positions in renowned creative agencies overseeing large-scale projects for clients like Triumph, Coca-Cola, Lufthansa and Siemens. He also developed campaigns for cultural institutions and foundations, written cinema commercials and directed international photo shoots.
In 2013, Florian took a step back from managing an army of 60 designers to return to his creative roots: writing and design. With two decades of experience collaborating with international brands and a passion for telling fresh and compelling stories, his ideas are both uniquely imaginative and solution-driven.
He has received several international awards and served on juries including the Cannes Lions and has made a name for himself writing as a lecturer as well as a commercial and editorial writer. When he’s not on deadline, you’ll find him drawing on any piece of paper he can get his hands on.