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Carola Ast

… is a Berlin based brand strategist driven to bring brands into their purpose. She works from the deep belief that every company or brand has a unique service in this world – may it be an actual functional service or cultural values they put forward that help us live better or be more human. When brands switch from focussing on how they can sell more to how they can serve those who buy them better real transformation starts. Putting the purpose of a brand at the heart of all storytelling, innovations and internal cultural strategies is her recipe for bonding “brand + people” in mutually beneficial and meaningful relationships. Purpose brands create communities and turn customers and employees into like-minded collaborators. And this is when the magic starts …   

Before starting her life as a purpose strategist with her tool “brand intention” Carola Ast has worked for London agencies Leagas Delaney, JWT and Lowe Lintas, then headed up the planning department at TBWA Berlin followed by Plantage Berlin. Her client list includes brands like Adidas, Coca-Cola, L’Oreal, MINI, BMW Guggenheim Lab, Panasonic, B&B Hotels, EnergieDienst and many more …